You start off with a pretty small area to work with, so bust it open as much as you can trying to go sideways as fast as possible. The more pieces you can get the better chance you have of passing this level. If you can make a color bomb and mix it with a striped candy, you can clear out a lot of pieces that you don’t need and save a bunch of moves. You need to average 6 pieces per move to pass this level.
Thanks to Matthew Dean
Patricia Frederick’s Tips for Candy Crush Level 281
Once you start breaking the blocks and clearing the board, the cascading candies should keep the action going. If it stops, matching a wrapped candy with 2 similar candies should get it going again.